Jingyi Century faces many challenges and responds to "overwintering"

At present, it is the occasion of summer heat, but the perception of photovoltaic companies in our country is still "chilling thick." After going through 2011 and entering 2012, the photovoltaic market situation is still severe, which is extremely detrimental to the development of the company. Although its market prospects are still heavy, Beijing Jingyi Century Electronics Co., Ltd. (hereinafter referred to as Jingyi Century Company) is brave enough to take the challenge, and regards “hard-working and cold” as the basis for realizing “Nirvana rebirth”. Promote the development strategy of low-carbon economy, scientific analysis to give full play to their own advantages, and urge companies to continue healthy development.

Convinced that after the winter is warm spring, domestic photovoltaic companies have been bad luck. Due to the worsening of the debt crisis in Europe, the government subsidy has been reduced, and its photovoltaic market has been greatly affected; the United States has also put forward a “double counter” investigation on China's photovoltaic industry. The impact from various aspects has brought extremely severe challenges to domestic PV companies that rely heavily on overseas markets.

China's photovoltaic industry has continued its enthusiasm in the first half of 2011, and the tumble of business operations since the second half of the year. Up to now, the prices of photovoltaic modules and polysilicon have fallen sharply, some photovoltaic companies have fallen into disuse, one-third of companies are in semi-discontinued state, and the living conditions of many small and medium-sized enterprises are worrying.

However, in the predicament, there are still some companies that have firm confidence and stick to their positions.

In fact, the future of the photovoltaic market must be bright. In the long run, the adjustment of the country's new energy policy will be very beneficial to the development of the photovoltaic industry. While the mature photovoltaic market in Europe and other countries will continue to grow, it will also allow the emerging markets to accelerate the pace of start-up.

According to analysis, the photovoltaic industry will be further strengthened after this policy adjustment. At the same time, it is gratifying that many emerging countries are increasing their subsidies for the photovoltaic industry, and various favorable policies have emerged one after another.

2011: Multi-measures to cope with the market downturn In 2011, the foreign PV market shrank dramatically, and the domestic market gradually “cooled down”, which has a great impact on the production and operation of Jingyi Century. To this end, its decision-making level scientifically judged the operating situation, consolidated strengths, focused on research and development, and grasped quality, took core competitiveness as the main line, and took a series of effective measures to actively respond to complex changes in the market environment, and completed the full-year expectation. The goal of work has laid a solid foundation for achieving the goals of the 12th Five-Year Plan.

The first is to actively adjust business ideas and enhance the company's ability to resist risks. Its customers' production and operation are basically in a state of stagnation or semi-stagnation, which directly results in shortage of funds, slow sales, and a sharp increase in accounts receivable. To this end, the company set up an emergency debit group and assigned special personnel to implement the tracking. At the same time, targeted adjustments to marketing strategies and models, consolidation and improvement of sales channels, and effectively enhance the company's ability to resist risks.

The second is to integrate and optimize internal resources and expand the development space. In order to reverse the passive situation, Jingyi Century Company effectively integrated and optimized its internal resources, vigorously promoted the upgrading and transformation of traditional industries, and ensured the smooth implementation of the company's strategic positioning and industrial layout planning. In order to improve the "precision manufacturing capability" of dual-core drives, we invested tens of millions of yuan in special funds to carry out technological transformations; in order to reduce inventory costs, large-scale warehouse renovation projects were carried out, and a large number of abandoned items were rectified and cleaned, further improving Inventory structure; With the help of ERP information management system, adjustment of item valuation method has improved the efficiency of accounting.

The third is to target the frontier of product technology and expand new business areas. While maintaining the advantages of existing products, we will increase the growth and processing equipment technology of crystalline silicon. Completed the development of the network single crystal silicon furnace management system, real-time monitoring of the process state of the single crystal furnace, and can carry out risk warning on the production process of the single crystal furnace; MCZ-6000KC automatic solar silicon single crystal furnace, breaking the automatic cited The key part of the crystal, to achieve a one-button automatic pull crystal and so on. At the same time, adhere to technological innovation to promote horizontal expansion of enterprise products. Accelerated research on LED lighting materials and process equipment, and developed the sapphire furnace. Sparkling Sapphire Oxide Furnace equipment has achieved mass sales, and further intensified product technology improvement and market development to increase market share.

The fourth is to vigorously promote technological innovation with remarkable results. In 2011, a total of dozens of invention and utility model patents were authorized; nearly 20 million yuan was supported by government project R&D funds, which greatly improved the company's scientific and technological innovation capabilities.

2012: Continue to Do Well in the “Warm Winter” In response to the continuing bad market environment, Jingyi Century Co., Ltd. actively responds and continues to do well during the severe winter. We believe that 2012 will be a year in which the PV industry faces tough challenges. Influenced by the triple impact of price, market, and technology evolution, the competition among photovoltaic companies will become more intense and the gap will gradually expand. To this end, we must pay close attention to the changes in the industry environment and market development trends, accurately grasp the pulse of market development, and strive to adapt to the new market situation.

First of all, give full play to their two major advantages. First, the dual-core strategy-driven model with 50 years of precision processing and manufacturing capabilities and experience combined with innovative capabilities has become the core strength of the company's continuous development. The second is strong technical potential is the pillar of the company to win the market to carry out competition. In recent years, breakthroughs have been made in the research and development of new products, and the high-end products have gradually been realized, and the competitiveness of products continues to increase.

Second, an objective review of shortcomings and deficiencies. The high level of accounts receivable, the decline in comprehensive management capabilities, and the relatively weak management foundation of enterprises have become the bottleneck restricting the development of enterprises.

After comprehensive analysis, research and analysis, Jingyi Century Corporation has reached a consensus on guiding principles for corporate development: adherence to the concept of scientific development, support with “dual-core drivers”, and targeting high-end, with specialization and standardization. As a standard, achieve quality growth and build a respectable company.

Based on this, we will strive to complete key work in innovative business operation models, new product development and business units, efficiency gains, revenue control, cost control, and subsidiary management.

The first is to reshape the corporate product image, get rid of the inferior market position, and increase the recognition of corporate brands in the market. Cultivate and establish awareness of all-staff market, reshape marketing concepts and marketing systems, and build professional teams for services; raise product quality as a top priority in reshaping corporate image; product design incorporates industrial design concepts to enhance product quality. In spite of its own market difficulties in 2012, Jingyi Century people still stick to our mission and send engineering and technical personnel to Wenzhou Shensi, Yangzhou Waldorf and other companies for a return visit to provide them with free maintenance, energy saving and consumption reduction upgrade and upgrade programs, etc. Create value for customers and realize the value of customers.

The second is to keep pace with changes in the market, to guide technology research and development with mesh thinking, and to prepare for a new space for development. Give full play to "dual-core drive", "high-end lead" to achieve high-end industrial upgrading. Promote the industrial chain to develop in depth, utilize the advantages of existing patented technologies and postdoctoral and other high-end technology reserve talents, and focus on strengthening the company's leading products - crystal growth and upgrading of processing equipment and technological upgrading; promote the horizontal development of the industry chain, and vigorously develop energy-saving In the LED industry in the field of environmental protection, the development of large-scale sapphire furnaces, etc., is being developed to cultivate new economic growth points.

The third is to grasp new opportunities for the development of terminal applications, support and drive the company's high-end process. We will fully grasp the diversified strategic advantages of corporate operations and actively seek development breakthroughs.

The fourth is to rationally allocate and make full use of existing resources to form the company’s core survivability and competitive advantage. Reconfigure plant resources and promote technological transformation projects; pool talent resources, attach great importance to the strategic position of human resources; and further strengthen the level of informatization construction.

The fifth is to improve the accounting of financial fundamentals, strengthen the professional management of corporate finances, and realize “profitable growth and profits with cash”. Controlling costs, raising gross profit margins, and achieving profitable growth. Implement cost budget management and determine the target value of cost control.

Sixth, it is to improve the enterprise management system and promote the company's standardized management. Further improve the modern enterprise management system and reduce business risks. Adhere to management innovation, implement professional and standardized standards; establish a "win-win" enterprise supplier management model; improve customer credit management system.